the power of design...again.

they should have done this a long time ago. it may have been cheaper for airlines to have gone with their earlier, less fuel-efficient models before, but now they are paying the price and it aint cheap no more. if they had been investing more in fuel efficient models rather than just "dabbling" in it for the past few years instead of just going with what they knew they would have saved themselves so much money, time, effort, and headache its unbelievable. This "comfort in the familiar" phenomenon that is known to be the ultimate innovation killer in the design world and at this point will cost airlines millions if not billions. i think the airlines' mentality as well as america's as a whole is best summed up in this comic:
we gotta start doing things differently. the first step is design.